Last updated: January 2, 2026

Cherae Ltd (“Cheraé”, “we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Cheraé is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.

• Financial information including payment card information and transaction details (processed securely by third-party payment providers).

• Account information including usernames, passwords, preferences, and settings.

• Transaction information including items viewed, purchased, returned, or exchanged.

• Communications with us, including customer support enquiries.

• Device and usage information such as IP address, browser type, and site interactions.

We may collect personal information from:

• You directly when you place an order, create an account, subscribe to our emails, or contact us.

• Your device automatically through cookies and similar technologies.

• Service providers acting on our behalf.

• Third-party partners where permitted by law.

We use personal information to:

• Process payments, fulfil orders, manage accounts, and arrange shipping.

• Handle returns, exchanges, and customer support.

• Communicate important service-related messages.

• Send marketing communications where you have opted in.

• Improve and personalise your experience.

• Detect and prevent fraud and protect our Services.

• Comply with legal obligations and enforce our policies.

We process personal information on the lawful bases of contract performance, legal obligation, legitimate interests, and consent, as applicable under UK data protection laws.

We and our partners, including Shopify, use cookies and similar technologies to operate our website, personalise your experience, perform analytics, and deliver relevant advertising. We will not use non-essential cookies or similar technologies for these purposes unless you provide your consent via our cookie banner. You can manage your cookie preferences at any time through the cookie settings available on our website.

We may disclose personal information:

• To Shopify and trusted service providers (such as payment processors, fulfilment partners, analytics and IT providers).

• To marketing partners for advertising, where permitted by law.

• Where you direct or consent to the disclosure.

• In connection with a business transaction or legal obligation.

• To protect our rights, users, or Services.

The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Information may be transferred and processed outside your country of residence. Shopify may process personal information to provide enhanced features such as analytics and personalised advertising. Shopify is responsible for processing this information and for responding to related rights requests. Further details are available via Shopify’s privacy resources.

The Services may include links to third-party websites or platforms. We are not responsible for their privacy practices or content. Information shared publicly on third-party platforms may be visible to others.

The Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

We take reasonable technical and organisational measures to protect your personal information. However, no system is completely secure. Personal information is retained only as long as necessary to fulfil orders, provide services, and meet legal, accounting, or regulatory requirements.

Depending on your location, you may have rights to:

• Access your personal information

• Correct inaccurate data

• Request deletion

• Object to or restrict processing

• Withdraw consent

• Receive a copy of your data

You may unsubscribe from marketing communications at any time.

If you have concerns about our handling of personal information, please contact us. You may also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Personal information may be transferred, stored, and processed outside your country. Where required, we rely on recognised safeguards such as Standard Contractual Clauses.

We may update this Privacy Policy periodically. The latest version will always be available on this page.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at hello@cheraeofficial.com.

For the purposes of applicable data protection laws, Cherae Ltd is the data controller of your personal information.